Founded in San Francisco by accomplished watch designer Justin Eterovich. Rothwell Leads the industry in innovative watch presentation and protective solutions. Rothwell is driven by the the guiding principle that form and function can be one in the same. To design the best watch accessories, one must first understand watch design itself. This is why all Rothwell products are designed in house exclusively by Justin, an experienced watch designer who has designed watch collections for brands across the globe. Each case is meticulously over engineered for a specific purpose. From watch storage and presentation to travel protection, Rothwell sets the standard.